This was fun.
I took hold of a previous brand design using illustration as the medium of conversation for TD Ameritrade’s social channels. I used the previous guidelines to improve and enhance the social media presence of the brand. I found the balance that worked best to improve TD Ameritrade’s relationship with their social networks.
I then established a look and feel that continued for the length of the campaign. I then instructed and directed a larger creative team on how to replicate the style of the work and watched it evolve.